MarketMuse Mastery

MarketMuse Mastery covers all aspects of MarketMuse, from using applications through to inventory, personalized metrics, and content briefs.

Course curriculum

1. MarketMuse Overview
2. Get Started!
3. The Analysis, Planning, Brief Workflow
1. Configuring an Analysis Document
2. Cluster Analysis
3. Keyword/Audience Intent Analysis
4. Content Quality Analysis
5. Tags
1. Planning Documents
1. Brief Subtypes and How They Influence the Outline
2. How to Create a Content Brief
3. Content Brief Customization Fields
4. Using a Content Brief
1. Optimize Application
2. Using AI to Create New Content
3. Creating New Content With a MarketMuse Create Brief
4. Optimize an Existing Page With a MarketMuse Optimize Brief
5. Saving, Retrieving and Sharing Your Writing
6. Using Content Score and Word Count to Write Concise and Engaging Content
1. The Purpose of Views
2. Modifying and Sharing Views
3. Creating a New View
4. MarketMuse Views Quiz
1. Using the Action Bar
1. Page Metrics
2. Topic Metrics
3. MarketMuse Metrics Quiz
1. Building an Initial Plan
2. Researching the Topic
3. Performing Site-Level Gap Analysis
4. Analyzing the Search Results
5. Researching the Competitive Landscape
6. Conducting an Instant Cluster Analysis
7. Executing a Cluster Assessment
8. Validate Your Plan
1. Settings

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