MarketMuse Mastery

MarketMuse Mastery covers all aspects of MarketMuse, from using applications through to inventory, personalized metrics, and content briefs.

Course curriculum

1. MarketMuse Overview
2. Get Started!
1. The Purpose of Views
2. Modifying and Sharing Views
3. Creating a New View
4. MarketMuse Views Quiz
1. Understanding Page Details
2. Understanding Topic Details
3. Page/Topic Details
4. ALL Inventory
5. Page and Topic Details Quiz
1. Page Metrics
2. Topic Metrics
3. MarketMuse Metrics Quiz
1. Building an Initial Plan
2. Researching the Topic
3. Performing Site-Level Gap Analysis
4. Analyzing the Search Results
5. Researching the Competitive Landscape
6. Conducting an Instant Cluster Analysis
7. Executing a Cluster Assessment
8. Validate Your Plan
1. What is a Content Brief?
2. Creating Content Briefs
3. Reviewing a MarketMuse Content Brief
4. Sharing Content Briefs
5. MarketMuse Content Briefs Quiz
1. Optimize Application
2. Write Better Using a MarketMuse Content Brief
3. Write Better With These MarketMuse Metrics
1. Getting Started With ChatGPT Integration

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